UI Hospitals and Clinics

News Article

MEGABrain Exhibit to Visit Coral Ridge Mall

IOWA CITY, Iowa – If you’ve ever wanted to get inside someone’s head, here’s your chance. MEGABrain, the world’s only inflatable, walk-through brain exhibit is coming to Coral Ridge Mall in Coralville on August 3 from 10 a.m. to 7 p.m.

Visitors enter the exhibit through the frontal lobe, which is responsible for personality and higher cognitive functions, and exit through the cerebellum, the portion of the brain that controls balance and coordination.

The MEGABrain provides a highly interactive educational experience that increases people’s awareness of the central nervous system's most critical organ. Visitors can step inside the human brain, learn about the various structures and normal brain function, observe examples of brain trauma and disease, and view displays explaining some of the latest neurological medical treatments.

"The human brain is the most complex organ ever," said Harold Adams, MD, professor of neurology at University of Iowa Health Care. "This outstanding exhibit enables visitors to walk through a model of the brain and to learn about the physiology, structure, and diseases that affect it."

Among those conditions are stroke, headaches, Alzheimer’s disease, brain tumors, aneurysms, epilepsy, traumatic brain injury, and more.

The exhibit’s current tour is sponsored by Refresh and Retreat Stroke Camp through a grant from Genentech, Inc. Local presentation of the MEGABrain is sponsored by University of Iowa Health Care, St. Luke’s Hospital, and Mercy Medical Center of Cedar Rapids.